July 22, 2014

Alex Lafrance '12

News Editor

Erin Currey

Staff Writer

Seniors practice entrepreneurship

Published on March 1, 2012 in News
by Alex Lafrance '12 (News Editor), Erin Currey (Staff Writer)

On some nights in the upper parking lot, one very well may catch sight of a small group standing around an ‘01 Grand Prix retrofitted with brilliant blue underglow. The members of this group constitute the core of Club Ja-Rod, five seniors who have banded together to form a business built around the slogan “Underglow Everything.” The club sells many “bright ideas,”­ including LED light strings with applications ranging from battery powered desk kits and skateboard kits, to custom ideas and car kits, primary products sold by the business. (Math teacher Andrew Bartlett has jokingly requested underglow for his dog.)

The brainchild of president and CEO Jarrod Smith ‘12, vice president Krishna Ragunathan ‘12, research and development director Joe Niemiroski ‘12, marketing director Alex Lafrance ‘12, and human relations representative Sirena Huang ‘12, Club Ja-Rod has already sold five units since the products passed quality control tests three weeks ago, and employees have reported increasing interest and tentative purchases throughout this time period.

Club Ja-Rod’s roots trace back to Smith and Ragunathan’s plan for a potential joint senior project, which, pending senior project committee approval, will involve modifying and upgrading the students’ cars. One of the primary issues the duo faced was funding, and after discussing a number of different possibilities for generating revenue, Smith and Ragunathan stumbled on the idea of neon installations on vehicles, an outlet that later expanded to include common household devices such as desks, appliances, etc.

Niemiroski noted that he and other members of the business were “optimistic” about the company’s future based on the growth seen since Club Ja-Rod’s inception. Even with the school year’s end on the horizon, the employees at Club Ja-Rod have promised to continue performing select installations and selling kits into the summer months, though they did acknowledge that time and resources were still limited because the business’s management will be graduating from Loomis Chaffee. Club Ja-Rod employees also noted that students interested in purchasing LED neon lights or looking for more information can contact the company at cjrodinc@groups.facebook.com.